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Layba Sohail

Let's Connect

What’s
Behind Good
Marketing

Exploring brands, behaviour, culture and the ideas shaping how people choose.

↓  Scroll to Explore 

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What I’m Exploring

Minimalist Shopping Bag

Consumer Behaviour

Why people notice, trust, question and choose.

Colorful Food Packaging

Brands & Culture

How brands shape and respond to culture.

Open Laptop Display

Digital Experience

How digital touchpoints shape brand experiences.

Marketing Strategy

The thinking behind positioning and communication.

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Latest from the Blog

As Black Friday deals start showing up in October, this post looks at whether the extended sales season is still working for brands.

A look at how AI search is changing the way people shop, and what brands can do to show up in AI answers.

Explore the Blog →

Selected Projects

Work in progress.

I'm building this space to share academic and independent projects as I continue developing my experience in marketing.

View Projects →
Layba Sohail, marketing student

About Me

Hi! My name is Layba Sohail and I am a fourth year marketing student. I created this website as a place to explore marketing outside the classroom and share what I find interesting. That could be consumer behaviour, brand strategy, digital experiences, or just a clever ad I spotted! This is where I'll be posting what I'm learning, what's catching my eye, and the projects I make along the way.

Currently studying

Marketing

Currently exploring

Consumer Behaviour

Interested in

Brands, Culture + Digital Experiences

Let's talk marketing.

Open to networking, opportunities, ideas or just a good conversation about marketing.

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